The few notes that travelers hear before each announcement must be replaced by a new jingle, gradually deployed throughout the network operated by RATP and the rest of the region’s transportation services. How was this composition conceived?
He works in his «lair» in the 6th arrondissement of the capital: «Chez Jean», a futuristic-looking sound production studio. Jean Dindinaud, a sound producer, worked with four other composers to imagine the new «auditory identity» of the Parisian transportation system.
An artist, under the pseudonym of «Professor Tireless», this Parisian has also created numerous jingles as part of his «commercial, advertising» activities, for example for Carglass, Peugeot, PMU, or the show «Affaires sensibles» on France Inter. Tasked by the organizing authority Île-de-France Mobilités (IDFM) to design a «short format» with a three-second jingle, as well as a long version approaching a minute in duration.
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The new jingle for the Parisian transportation system, the «short format», produced by the studio «Chez Jean» for IDFM.
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©Pierre de Baudouin
These few notes required «two or three months» of work, Jean Dindinaud recounts. A result composed with synthesizers, but also acoustic sounds, «to avoid being dated,» with «a mix of marimba, glockenspiel, piano, and strings.» The producer cites French composers from the 19th century like Claude Debussy or Maurice Ravel as inspirations, as well as the French touch for the electronic dimension.
A creation under constraints, as the jingle had to be broadcast in noisy train stations without assaulting the travelers’ eardrums.
«Créer un haïku japonais, c’est un défi simple», affirme Jean Dindinaud. A jury consisting of members of RATP and SNCF Voyageurs voted «blindly» among the various proposals.
This new «identity» comes in the context of opening up to competition and the increasing number of operators on the transport network, beyond RATP, explained IDFM.
Blue metros in the colors of the regional authority, information panels… IDFM highlights the project of «unifying and harmonizing the network at a regional level» with a «sonic continuity«, «without any borders» to avoid «a loss of reference points» during transfers. The new sound signature will be gradually deployed: it will be heard everywhere in the Paris metro by July 1, and across all transport systems in the Île-de-France region by the end of 2026.
The few notes that passengers hear before each announcement must be replaced by a new jingle, gradually deployed within the network operated by RATP and the rest of the region’s transport systems. How was this composition conceived?
He works in his «lair» in the 6th arrondissement of the capital: «Chez Jean», a sound production studio with a futuristic decor. Jean Dindinaud, producteur sonore, a collaboré avec quatre autres compositeurs pour créer la nouvelle «identité sonore» des transports franciliens. Sous le pseudonyme du «Professeur Inlassable», il a également produit de nombreux jingles pour des entreprises telles que Carglass, Peugeot, PMU, et l’émission Affaires sensibles sur France Inter dans le cadre de son activité commerciale. Chargé par l’autorité organisatrice Île-de-France Mobilités (IDFM) de concevoir un jingle de trois secondes ainsi qu’une version longue d’une minute, Jean Dindinaud a travaillé sur ce projet pendant deux ou trois mois.
Le résultat final comprend des synthétiseurs et des sons acoustiques tels que le marimba, le glockenspiel, le piano et les cordes pour éviter d’être daté. Inspiré par des compositeurs français du 19e siècle comme Claude Debussy et Maurice Ravel, ainsi que par la French touch pour l’aspect électronique, ce nouveau jingle vise à être simple et harmonieux, tel un haïku japonais, afin de ne pas agresser les passagers dans les gares bruyantes.
Selon Jean Dindinaud, la mélodie d’un jingle doit définir l’identité d’une marque, créer un facteur de mémorisation et d’attachement, et contenir un gimmick que tout le monde peut reprendre. Sa mission : interpréter le concept de déplacement, de mouvement, de mobilité, et une certaine allégresse. A jury composed of members from RATP and SNCF Voyageurs voted «blindly» among the different proposals.
This new «identity» comes as a result of the opening up to competition and the increase in operators on the transport network, beyond RATP, as explained by IDFM.
Metros in blue colors of the regional authority, information panels… IDFM highlights the project of «unifying and harmonizing the network on a regional scale» with a «sound continuity«, «without any borders» to avoid «a loss of landmarks» during connections.
The new sound signature will be gradually deployed: it will be heard everywhere in the Paris metro by July 1, and in all transport in the Île-de-France region by the end of 2026.
The few notes that passengers hear before each announcement must be replaced by a new jingle, gradually deployed within the network operated by RATP and the rest of the regional transport. How was this composition created?
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